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Vasetto di miele HoneyBee & Co. Soft Set da 280 g, dalla consistenza cremosa e dorata, con etichetta floreale Union Jack.

Miele di set morbido britannico

£10.99 - o abbonati e risparmia 20%

Raw, unpasteurised British Soft Set Honey from the Midlands.
Smooth, creamy, and perfectly spreadable — made through controlled
crystallisation of pure British wildflower honey. The easiest honey
to use every day.

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Tasting Notes

Smooth, Creamy, and Perfectly Spreadable. Every Single Time.

Soft set honey is raw British wildflower honey that has been carefully processed through controlled crystallisation to produce a smooth, buttery texture that spreads like cream. Nothing added. No heating. Just pure British honey in its most convenient form.

Il sapore

Delicate, floral, and buttery with a gentle sweetness and clean finish. Mild enough for the whole family.

Aroma

Light meadow blossom and a warm, gently sweet floral character from British Midlands wildflowers

Struttura

Smooth, creamy, and spreadable. Holds its set at room temperature. Does not drip or run.

Colore

Pale creamy gold. The controlled crystallisation process gives it a lighter, more opaque appearance than liquid honey.

Pale Creamy GoldThe colour of soft set honey is lighter than liquid wildflower honey because the crystallisation process distributes light differently across the fine crystal structure. The honey itself is identical in flavour and nutritional profile to its liquid counterpart.

What is soft set honey?

The Same Raw Honey. A Better Texture for Everyday Use.

Soft set honey — also known as creamed honey — is produced through a process called controlled crystallisation. A small amount of finely crystallised seed honey is introduced into liquid raw honey, which is then stirred and cooled slowly. This encourages the formation of thousands of tiny, uniform crystals rather than the large, coarse crystals that form in uncontrolled granulation. The result is a honey with the same raw nutritional profile as liquid honey, but with a smooth, buttery, spreadable consistency. To understand more about the science of honey crystallisation, read our guide to the solid state of raw honey.

Raw British Soft Set Honey 280g jar from the Midlands, HoneyBee & Co.

Origin & Provenance

100% British. Single Midlands Origin. SALSA Certified.

Our Soft Set Honey starts as raw British wildflower honey harvested from our SALSA certified beekeeper in the British Midlands. This is not a blend of anonymous EU honeys. It is traceable, single-region British honey that we know intimately.

The Midlands landscape supports a rich diversity of native wildflowers — clover, borage, bramble, hawthorn, and dandelion among many others — which give the base honey its characteristic delicate, floral flavour. The controlled crystallisation process preserves every enzyme, antioxidant, and naturally occurring compound present in the raw honey.

No heat is applied above natural hive temperature at any stage. The honey is never pasteurised. The soft set process is entirely mechanical — controlled stirring and cooling — with no additives of any kind. What you receive in the jar is 100% pure British raw honey in a more convenient form.

100%

British. Single Midlands origin. Traceable.

SALSA

Certified British supplier. Independently audited.

Crudo

Never heated above hive temperature. Enzymes fully intact.

280g

Recyclable glass jar. Eco-conscious packaging.

British Midlands wildflower landscape — origin of HoneyBee & Co. soft set honey

British Midlands. The source of every jar of our Soft Set Honey.

Why Soft Set

Why Soft Set Honey Is the Best Format for Everyday Use

Raw liquid honey is wonderful, but it drips, it runs, and in cooler kitchens it can crystallise hard in the jar. Soft set honey solves all of these problems while keeping every nutritional benefit of raw honey fully intact.

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No Mess. No Drips.

Soft set honey holds its texture at room temperature. It does not drip from the spoon or run off toast. You take exactly as much as you want, spread it cleanly, and the jar stays tidy. For households that use honey every day, this is a significant quality of life improvement over liquid honey.

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Same Raw Nutritional Profile

The controlled crystallisation process is entirely mechanical. No heat is applied. No additives are introduced. The resulting soft set honey retains exactly the same enzymes, antioxidants, polyphenols, and naturally occurring compounds as the liquid raw honey it was made from. Soft set is not a processed product. It is raw honey in a different physical state.

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Stable Texture Over Time

Because the crystallisation has already been controlled, soft set honey does not granulate further or change texture over time the way liquid honey can. It stays smooth and spreadable from the first spoonful to the last. Store at room temperature, away from direct heat or sunlight, and it will maintain its texture for months.

Natural Properties

The Natural Properties of Raw Soft Set Honey

Because our soft set honey is never heated above hive temperature, it retains the full natural composition of raw British wildflower honey. These properties are destroyed by pasteurisation and absent in supermarket honey.

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Natural Enzymes Fully Intact

The controlled crystallisation process used to make soft set honey involves no heat treatment. All naturally occurring enzymes — including glucose oxidase, diastase, and invertase — remain fully intact. These are destroyed in pasteurised honey. Raw soft set honey delivers the full enzymatic profile of fresh raw honey in a spreadable format.

Source: National Library of Medicine ↗
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Natural Antibacterial Activity

Raw honey contains glucose oxidase, which produces hydrogen peroxide upon contact with moisture. This gives raw honey its natural antibacterial properties. Because our soft set honey is never heat-treated, these compounds are present in exactly the same concentration as in the liquid raw wildflower honey it is derived from.

Source: National Library of Medicine ↗
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Polyphenols and Antioxidants

British wildflower honey contains a diverse range of polyphenolic compounds drawn from the multiple flower species the bees forage across. These antioxidants are preserved through cold extraction and the unheated soft set process. Research has confirmed that raw polyfloral honeys retain higher antioxidant diversity than heat-treated alternatives.

Source: National Library of Medicine ↗
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Natural Energy and Nutrition

Raw wildflower honey provides natural energy through fructose and glucose, alongside trace minerals, B vitamins, and naturally occurring enzymes. The NHS recognises honey as a natural food with a different nutritional profile to refined sugar. Soft set honey delivers all of this in a format that is easier to portion and use daily.

Source: NHS ↗

The information above is for educational purposes only and does not constitute medical advice. Raw honey is not recommended for children under 12 months. If you have a medical condition or are pregnant, consult your GP before making dietary changes.

How to Use It

Six Ways to Enjoy British Soft Set Honey

The smooth, creamy texture of soft set honey makes it the most convenient honey for daily kitchen use. It spreads, portions, and handles better than any other honey format.

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Toast and Bread

The definitive use for soft set honey. It spreads like butter without the mess of liquid honey. Works beautifully on warm toast, crumpets, sourdough, and malt loaf. The floral sweetness pairs perfectly with salted butter as a combination spread.

Most popular use
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Porridge and Breakfast

Stir a spoonful into hot porridge, yoghurt, or granola. The soft set texture dissolves evenly in warm food without the need to drizzle from a bottle. A tablespoon is all you need. Works particularly well with oat-based breakfasts and Greek yoghurt.

Everyday breakfast

Tea and Warm Drinks

A level spoonful dissolves cleanly in warm tea without the stickiness of liquid honey. Add it when the drink is around 40°C or below to preserve the natural enzymes. Particularly good in herbal teas, warm lemon water, and ginger infusions.

Clean and easy to portion
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Baking

Measure precisely and incorporate cleanly into cake batters, flapjack mixes, and biscuit doughs. The soft set texture makes it easier to measure by the spoon than liquid honey and it incorporates into dry ingredients without pooling. Excellent in honey cake, flapjacks, and honey-glazed biscuits.

Easier than liquid in baking
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Cheese and Charcuterie

Soft set honey sits neatly on a cheese board without spreading across the slate. Portion a small mound alongside cheeses — it pairs particularly well with aged cheddar, brie, camembert, and hard goat’s cheese. Its mild sweetness complements without competing.

Perfect on a cheese board
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Straight from the Jar

Take a level teaspoon and let the honey melt slowly on your tongue. The buttery, creamy texture is one of the most distinctive eating experiences in the HoneyBee range. Gentle floral sweetness, no bitterness, and a clean finish. This is what good British honey tastes like.

The purist’s choice

Provenance and Trust

British Honey You Can Actually Trace

Most soft set honey on supermarket shelves is labelled "a blend of EU and non-EU honeys." Ours is not. Our British Soft Set Honey comes from a single SALSA certified beekeeper in the British Midlands. We know the landscape, the beekeeper, and the season every jar comes from.

SALSA certification is independently audited by the Institute of Food Science and Technology and verifies that our supplier consistently produces safe, legal, and traceable food to a standard above the minimum regulatory requirements. This is not a marketing badge. It is a third-party verified commitment to quality at source.

We work with the same British beekeeper season after season. We do not switch to cheaper sources to hit a price point. Continuity of supply means continuity of quality. For a broader look at the types of raw honey we offer, see our guide to types of raw honey.

Our Story
SALSA Certified
SALSA Certified British SupplierIndependently audited food safety certification for our British honey supplier
Vogue
3 Vogue Summer List FeaturesThree consecutive years recognised by Vogue for quality and ethics
Impulso di Londra
London Pulse Netball TeamOfficial honey partner of the 2025 Netball Super League champions
4.9 Stars on Google53 verified Google reviews from customers who keep coming back
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NHS and Bluelight Card Discount15% lifetime discount for all NHS staff and Bluelight Card holders

Domande frequenti

Everything You Need to Know About Soft Set Honey

What is soft set honey?+
Soft set honey — also called creamed honey or whipped honey — is raw honey that has been processed through controlled crystallisation to produce a smooth, spreadable texture. A small amount of finely crystallised seed honey is introduced into liquid raw honey, which is then stirred and cooled slowly. This encourages the formation of thousands of tiny, uniform crystals rather than the large, coarse crystals that form in uncontrolled granulation. The result is a honey that is smooth, buttery, and easy to spread, while retaining exactly the same nutritional profile as raw liquid honey.
Is soft set honey the same as creamed honey?+
Yes. Soft set honey, creamed honey, whipped honey, and spun honey all refer to the same product — raw honey that has been processed through controlled crystallisation to produce a smooth, spreadable consistency. The name varies by region and producer. In the UK the term soft set is most common. In North America it is usually called creamed honey. The product and process are identical regardless of the name used.
Is soft set honey still raw? Does it have the same health benefits as liquid honey?+
Yes. Our soft set honey is raw and unpasteurised. The controlled crystallisation process involves no heat treatment whatsoever. The only change from liquid raw honey is the physical texture — the honey has been encouraged to form a uniform fine crystal structure rather than remaining liquid. All enzymes, antioxidants, polyphenols, and naturally occurring compounds are fully preserved. Soft set honey is nutritionally identical to the raw liquid wildflower honey it is derived from.
Why has my soft set honey become grainy or separated?+
If soft set honey is stored near a heat source, in direct sunlight, or at inconsistent temperatures, the fine crystal structure can be disrupted, causing a grainy texture or partial separation of liquid honey on top. This does not affect the quality or safety of the honey. Store at a stable room temperature away from heat and sunlight and the texture will remain smooth. If separation has occurred, stir the honey gently to redistribute and it will return to a smooth consistency.
What is the difference between soft set honey and set honey?+
Set honey refers to honey that has crystallised naturally and uncontrolled — the result is typically a coarser, firmer texture that can be difficult to spread. Soft set honey uses controlled crystallisation to produce thousands of tiny, fine crystals rather than large coarse ones, resulting in a smooth, buttery, easily spreadable texture. Both are raw. The difference is in the size and uniformity of the crystals formed during the process.
How should I store soft set honey?+
Store at room temperature in a cool, dry place away from direct sunlight and heat sources. Do not refrigerate — cold temperatures can affect the texture. Do not store near an oven, hob, or window that receives direct sunlight. A kitchen cupboard away from heat sources is ideal. Keep the lid firmly closed when not in use. Stored correctly, soft set honey will maintain its smooth texture and quality for months.
Do you offer soft set honey on subscription?+
Yes. Subscribe to receive our British Soft Set Honey monthly, every two months, or every three months and save 20% on every delivery. Cancel, pause, or change your frequency at any time with no obligation.
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