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Jar of HoneyBee & Co. British Wildflower Honey 280g, golden amber colour, from the British Midlands

Raw · British Midlands · Polyfloral

Miele di fiori selvatici britannici

£10,99 / vaso 280g

Miele di fiori selvatici britannici crudi e non pastorizzati provenienti dalle Midlands. Poliflorale e stagionale, il sapore cambia a ogni raccolta, riflettendo i fiori selvatici in fiore al momento della raccolta. Mai miscelato. Mai lo stesso due volte.

Free UK delivery on 3+ jars · Standard delivery 2–5 working days
Come descritto in Vogue · Certificato SALSA · Britannico Midlands

Note di degustazione

Mai mescolati. Mai lo stesso due volte.

Il miele di fiori selvatici britannico è poliflora, made from the nectar of dozens of wildflower species growing across the Midlands. The flavour changes with every season and every harvest. What you taste in spring reflects different blooms to what you taste in summer. This is not inconsistency. It is authenticity.

Il sapore

Delicate and balanced with floral, grassy undertones and a light citrus finish. Warm and gently sweet without sharpness

Aroma

Note fresche di prato e siepe con un morbido bouquet floreale che cambia a ogni raccolto

Struttura

Smooth and gently viscous when fresh. Crystallises naturally over time, a sign of purity, not a fault. Easily restored with warm water

Colore

Light to mid amber. Shifts seasonally. Spring harvests tend to be lighter; summer richer and deeper in tone

Perché il sapore cambia da un barattolo all'altro?

Ogni barattolo è un'istantanea della campagna britannica.

Oilseed rape blooms in spring, white clover in early summer, and heather, willowherb, thistle, and blackberry in late summer, each contributing a different flavour and character to the nectar the bees collect. Mass-produced wildflower honey is blended across regions, seasons, and countries to produce a consistent taste. Ours is not blended. You taste exactly what the bees collected, when they collected it. Learn more about Perché il miele grezzo cristallizza e the types of raw honey we produce.

HoneyBee & Co. British Wildflower Honey lifestyle shot, golden jar on a natural wooden surface

Origine e provenienza

The British Midlands. One Named Region. Never Blended.

Our British Wildflower Honey is harvested from the rolling Midlands by independent beekeepers we have worked with for years. The Midlands landscape supports an exceptionally diverse range of native wildflower species including clover, borage, bramble, hawthorn, dandelion, poppy, cornflower, and ox-eye daisy, each contributing to the nectar the bees collect across the season.

Our British honey supplier holds SALSA certification, the nationally recognised food safety standard for small UK food producers, overseen by the Institute of Food Science and Technology. The honey is cold-extracted, never heated, never blended with honey from other regions or seasons.

REGNO UNITO

Britannico Midlands

Crudo

Never pasteurised

SALSA

British supplier certified

280g

Glass jar

British Midlands apiary in summer bloom, source of HoneyBee & Co. wildflower honey

The British Midlands. Where every jar of our Wildflower Honey begins.

Why British Wildflower Is Different

Single Named Region. Seasonal Character. Certified at Source.

Most honey sold in the UK as "wildflower" is blended from multiple countries, often including non-EU sources, and pasteurised to a stable, consistent, generic product. The label "wildflower blossom" tells you almost nothing about where it was collected, when, or from what. Our British Wildflower Honey tells you exactly. The British Midlands. This season. This beekeeper. Full stop.

The Midlands supports one of the most florally diverse agricultural landscapes in the UK, with patchwork fields, hedgerows, wildflower margins, and managed grassland producing nectar from spring through to late summer. Read the full story on our Pagina di approfondimento or in our piece on acquistare il miele britannico.

REGNO UNITO

British Midlands, single source

Stagionale

Flavour changes with each harvest

SALSA

British supplier certified

Crudo

Never heated, never pasteurised

Perché il British Wildflower

Tre motivi per cui il nostro miele di fiori selvatici è diverso

Regione con un solo nome

Not a blend of EU and non-EU honeys like most supermarket jars. Every jar of ours traces to the British Midlands: one landscape, one season, one story. You know exactly where it was made. Read more about what it means to buy British honey.

Carattere stagionale

Spring harvests carry lighter floral notes from oilseed rape and dandelion. Summer harvests are richer, picking up clover, bramble, and willowherb. Each jar is a snapshot of the Midlands countryside at the moment of collection. Mass-produced wildflower honey blends these away into uniformity. Ours does not.

Alimentazione certificata SALSA

Our British honey supplier holds SALSA certification, a nationally recognised food safety standard overseen by the Institute of Food Science and Technology. Every jar meets rigorous audited requirements that go well beyond minimum regulatory standards. No anonymous supply chain. No unknown origin.

Proprietà naturali

Le proprietà naturali del miele grezzo di fiori selvatici britannici

Raw wildflower honey retains its full natural composition because it is never heated above hive temperature. These properties are present only in raw, unprocessed honey and are destroyed by pasteurisation.

Natural Enzymes

Raw wildflower honey contains naturally occurring enzymes including glucose oxidase, invertase, and diastase, preserved intact through cold extraction. These enzymes are absent in pasteurised honey. Glucose oxidase produces hydrogen peroxide on contact with moisture, giving raw honey its natural antibacterial activity. The NHS recognises honey as a natural food distinct from refined sugar. NHS

Antioxidant Activity

Raw polyfloral honey contains naturally occurring flavonoids and phenolic compounds. Research has shown meaningful antioxidant activity in raw honey that is significantly reduced by pasteurisation and ultra-filtration. The diversity of floral sources in wildflower honey produces a broader spectrum of polyphenols than most single-origin varieties. Source: NCBI ↗

Local Pollen

Our raw wildflower honey retains its naturally occurring local Midlands pollen, removed from most supermarket honeys through ultra-filtration. Pollen provides trace minerals and protein and allows botanical origin verification. The theory that local honey may help with hayfever has some observational support though clinical evidence is limited. It is not a medical treatment. Read our article on wildflower honey and hayfever.

Proprietà lenitive

Raw honey has been used to soothe coughs and sore throats for centuries. Research supports its use as a mild cough suppressant, particularly in warm drinks. The coating texture of wildflower honey adheres to the throat on the way down. Add a spoonful to warm (not boiling) water with lemon, and allow the water to cool slightly first to preserve the natural enzymes. NLM ↗

Le informazioni di cui sopra sono solo a scopo didattico e non costituiscono un parere medico. Il miele grezzo non è adatto ai bambini di età inferiore ai 12 mesi. In caso di patologie, gravidanza o gravi allergie stagionali, consultare il medico di famiglia prima di apportare modifiche alla dieta.

Come usarlo

Il tuttofare di tutti i giorni

Versatile per toast, porridge, cottura e forno. Vedere il nostro full honey recipe collection.

On Toast and Porridge

The classic drizzle for porridge, granola, yoghurt, and sourdough toast. Golden, gently sweet, and complex enough to taste through buttery textures without dominating them. The most natural morning ritual.

Best with: sourdough, crumpets, oat porridge

In Cooking and Baking

Wildflower's depth stands up to cooked applications. Glazes for roasted vegetables and meats, marinades, sweetener in scones, cakes, and shortbread. The seasonal flavour adds character rather than just generic sweetness. See our honey baking recipes.

Best for: glazes, marinades, honey cakes

In Tea and Hot Drinks

Stir into black tea, chamomile, or hot water with lemon. Add after the water has cooled below boiling to preserve the raw enzymes. The floral notes of wildflower honey complement herbal teas particularly well without overpowering the brew.

Best with: chamomile, black tea, lemon water

Con formaggio

Pairs particularly well with mature cheddar, brie, and wensleydale. The well-rounded, slightly floral sweetness complements cheese without competing. Our Selezione del tagliere di formaggi features Wildflower alongside Heather and Acacia for the full comparison.

Best with: cheddar, brie, wensleydale

In Condimenti per insalata

Whisk with Dijon mustard, lemon, and olive oil for a classic vinaigrette. The floral depth of wildflower honey adds dimension to dressings that straight sugar cannot. Balances bitter leaves and adds warmth to grain salads.

Best for: grain salads, bitter leaves

Come sostituto dello zucchero

Honey is sweeter than sugar, so use roughly three-quarters of the quantity when replacing sugar in recipes. Reduce other liquids slightly to balance. Wildflower's mild, well-rounded character makes it the most flexible of our honeys for general cooking substitutions.

Rule: use 75% honey to replace sugar

Recensioni dei clienti

4.9★ Rated by 53 Customers

Across all honeys in our range on Google.

Read all reviews on Google →
★★★★★

"The wildflower honey is genuinely unlike anything I have bought before. You can taste the difference from a supermarket jar immediately. Complex, floral, and the texture is perfect. This is now my daily honey."

Verified customer — Google Review

★★★★★

"I use this for everything: tea, toast, baking, yoghurt. The seasonal variation is exactly as described. My summer jar tasted noticeably richer than my spring one. That is exactly what I want from a real honey."

Verified customer — Google Review

★★★★★

"Bought the Discovery Trio and this was my favourite of the three. The wildflower is so versatile and the British origin matters to me. I subscribed after the first jar and have not looked back."

Verified customer — Google Review

Founder & Provenance

The Standards of a Six-Generation Beekeeper, Applied to British Honey

Dragos Nistor, founder of HoneyBee & Co.

Dragos Nistor, fondatore

Six-Generation Beekeeper · Guest Lecturer, University of Greenwich · LinkedIn Top Voice 2024

"My family has kept bees in Transylvania for six generations, so I know what raw honey should taste like. When we expanded into British wildflower, I chose a Midlands beekeeper who applies the same non-negotiables we apply to our own hives: no heating, no blending, no cutting corners. The result is a British wildflower honey that reflects the actual British countryside, not a generic blend of whatever was cheapest to import."

Featured in Vogue's Summer Hot List across three consecutive editions in summer 2024. Our British honey supplier holds SALSA certification. NHS 15% Discount available for all NHS staff. GS1-barcoded for full traceability on every jar.

Domande frequenti

Tutto quello che c'è da sapere sul miele millefiori britannico

Che cos'è il miele millefiori e che sapore ha?+

Wildflower honey is polyfloral, produced when bees forage across many different flower species rather than a single crop. Ours comes from the British Midlands, where dozens of native wildflower species contribute to the nectar across the season. The flavour is delicate, floral, and gently grassy with a light citrus finish. The exact character varies with each harvest because we do not blend. A spring jar tastes of oilseed rape and hawthorn. A summer jar picks up clover and bramble. Learn more in our Guida al gusto dei fiori di campo e dell'erica.

Perché il sapore cambia da un barattolo all'altro?+

Because we do not blend. Mass-produced wildflower honey mixes harvests from multiple regions and seasons to produce a consistent product. Ours is single-region and single-season. Spring harvests carry lighter, more delicate notes. Summer harvests are richer and fuller. Each jar reflects what was actually blooming in the Midlands when the bees were foraging. The variation is evidence of authenticity, not a quality issue.

Il miele di fiori selvatici aiuta a combattere il raffreddore da fieno?+

Local wildflower honey contains trace amounts of local pollen. The theory that consuming local honey before and during hayfever season may help build tolerance to local allergens is popular and has some observational research support, though large-scale clinical evidence is limited. It is not a cure or medical treatment for allergic rhinitis. Our full article on Miele di fiori selvatici e raffreddore da fieno covers the current research and the context around the pollen theory.

My honey has crystallised. Is that normal?+

Completely normal. Crystallisation is a natural property of raw honey and one of the simplest signs that it has not been ultra-filtered or heavily processed. Wildflower honey crystallises more readily than acacia because of its glucose content. If you prefer it liquid, place the closed jar in warm water no hotter than 40°C for 15 to 20 minutes. Or enjoy it set on toast. The texture is excellent. Read our complete guide to crystallised honey.

What does SALSA certified mean for my honey?+

SALSA (Safe and Local Supplier Approval) is a nationally recognised food safety standard for small UK food producers, overseen by the Institute of Food Science and Technology. Our British honey supplier holds this certification, which means their practices have been independently audited and verified against rigorous food safety requirements. It is the best available assurance that our British supply chain meets the highest standards for a small-batch producer.

Is wildflower honey better than single-origin honeys like acacia?+

Diverso, non migliore. Mieli monorigine come Acacia o Tiglio have a defined, consistent flavour profile that makes them predictable and ideal for specific uses. Wildflower honey has complexity and seasonal character, making it the most versatile all-purpose honey. For everyday use on toast, in porridge, and in baking, wildflower is typically the most practical choice. For specific pairings or applications, a single-origin is often more precise.

Offrite miele millefiori in abbonamento?+

Yes. Subscribe monthly, every two months, or every three months at £8.79 per delivery and save 20% versus the single-jar price of £10.99. Each delivery saves you £2.20 per jar. You can cancel or change your frequency at any time with no penalty. Set up your wildflower honey subscription here.

How does wildflower honey compare to heather honey?+

Wildflower is mild, balanced, and versatile. Heather is bold, earthy, and distinctly complex with a thixotropic gel texture. Wildflower disappears gracefully into whatever you use it for. Heather makes itself known. For tea, porridge, and cooking, wildflower is the gentler choice. For cheese boards, bolder glazes, and straight from the spoon tasting, heather is the more interesting option. Both are from British beekeepers with SALSA-certified supply chains. Read the full comparison in our wildflower vs heather guide.

How should I store my wildflower honey?+

Room temperature, away from direct sunlight and heat. Keep the lid firmly closed between uses. Do not refrigerate, as cold temperatures encourage and accelerate crystallisation. Raw honey has an almost indefinite shelf life when stored correctly, as the low moisture content, acidic pH, and natural antimicrobial compounds prevent spoilage.

Is wildflower honey suitable for children?+

Suitable for anyone over 12 months old. As with all raw honey, do not give to infants under one year due to the rare risk of infant botulism. For children over one year, wildflower honey's mild, gentle flavour is one of the most approachable in our range. It is a natural alternative to processed spreads and refined sugar for children's breakfasts and packed lunches.

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