Press resources for HoneyBee & Co.
Everything you need to write about us: company boilerplate, a fact sheet, founder biography, brand assets, and our press coverage. If something is missing, ask and we will send it the same working day.
Media enquiries
Interviews, samples, images, and fact-checking.
[email protected]We aim to respond within one working day. For deadline requests, put "DEADLINE" in the subject line.
About HoneyBee & Co.
Our approved standard description. Copy it straight into your piece.
HoneyBee & Co. is a British artisan honey company founded in 2020 by Dragos Nistor, built on six generations of family beekeeping in Transylvania. The company sells raw, unpasteurised, single-origin honey, with every jar traceable to a named region and harvest. Acacia, Sunflower, and Linden come from the Nistor family's apiaries in the Carpathian foothills; Heather, Wildflower, and Soft Set are hand-harvested in small batches from the Yorkshire Moorlands and the English Midlands, supplied through a SALSA-certified British partner. HoneyBee & Co. was featured in Vogue's Summer Hot List across three consecutive editions in summer 2024. The company operates from Buckinghamshire and the Midlands and ships across the United Kingdom.
Roughly 110 words. Shorter version: "HoneyBee & Co. is a British artisan honey company selling raw, single-origin honey drawn from six generations of family beekeeping."
The essentials, checked
Everything here is current as of July 2026. Please contact us before publishing figures.
- Website
- honeybeeandco.uk
- Company
- HoneyBee & Co. Ltd, registered in England & Wales
- Founded
- 2020
- Founder
- Dragos Nistor
- Heritage
- Six generations of beekeeping
- Operations
- Buckinghamshire and the Midlands, United Kingdom
- Category
- Raw, unpasteurised, single-origin honey
- Range
- Six single-origin honeys, 280g jars, plus gift sets and subscriptions. Browse the full shop
- Transylvanian
- Acacia, Sunflower, Linden, from the Nistor family apiaries
- British
- Heather (Yorkshire Moorlands), Wildflower and Soft Set (the Midlands)
- Certification
- Our British honey supplier holds SALSA Certification
- Traceability
- GS1 barcode on every jar, linked to origin and harvest window
- Recognition
- Vogue Summer Hot List, three consecutive editions, summer 2024
- Rating
- 4.9 stars on Google. Read the reviews
- Programmes
- 15% NHS Discount, Blue Light Card, official honey partner of London Pulse Netball
Dragos Nistor
Available for interview, expert comment, and contributed pieces on honey provenance, adulteration, pollinators, and building a food brand out of a family trade.
Short bio, 50 words
Dragos Nistor is the founder of HoneyBee & Co. He learned beekeeping as a child in a Transylvanian acacia forest, the sixth generation of his family to do so. He moved to London at 27, took a business degree at the University of Greenwich, and founded HoneyBee & Co. in 2020.
Long bio, 100 words
Dragos Nistor is the founder of HoneyBee & Co. He was raised in the Transylvanian countryside, where his father Nistor Fanel and grandfather Nistor Grigore worked the family hives. He was handed a smoker at five years old and became the sixth generation of his family to keep bees. At 27 he relocated to London and took a business degree at the University of Greenwich, founding HoneyBee & Co. in 2020 on a principle borrowed from his grandfather: sell only what you would be proud to put on your own table. His father remains the family's main beekeeper in Romania today.
I learned beekeeping from five in a Transylvanian acacia forest. My grandfather placed a smoker in my hand and a dripping frame in the other. Six generations of my family have harvested honey the same way: raw, unfiltered, and cold-extracted.Dragos Nistor, Founder
Three consecutive editions of Vogue's Summer Hot List
In summer 2024, HoneyBee & Co. appeared in three consecutive editions of Vogue UK. Inclusion is editorial, not paid. A different honey led each month.
June 2024, Hot List
Heather Honey
Our British Heather Honey appeared in the season's luxury roundup, selected for provenance and depth of flavour, sitting alongside premium gins and seasonal produce.
Vogue described it as an exquisitely British treasure gathered from the Yorkshire moors.
July 2024, Great Taste
Wildflower Honey
Featured in the wellness-focused "Bask in Wellness" section, where editors highlighted its enzymatic profile and its role as a natural sweetener. The feature ran alongside our partnership with London Pulse Netball, whose players use the honey for sustained energy.
August 2024, Summer Hamper
Acacia and Wildflower
Both varietals were curated into the gifting guide as a hidden gem for elevated summer hampers, sitting alongside craft beers and rosés. The issue closed the trilogy.
3×
Vogue Summer Hot List 2024
6
Generations of Beekeeping
4.9★
Google Rating
SALSA
Certified British Supplier
Elsewhere
A selection of independent coverage and recognition. Full list available on request.
University of Greenwich
Dragos Nistor and HoneyBee & Co., one year on from the Enterprise Challenge
The university revisits the founder's progress after its Enterprise Challenge programme.
London Pulse Netball
Official honey partner
Our raw honey supports the athletes of one of London's leading Netball Super League sides, alongside their community programme across the capital.
SILVI The Artist
A bumblebee painting, gifted
The Bulgarian contemporary painter created and gifted a bumblebee artwork in recognition of our sustainability and pollinator education work.
Logos and images
Free to use in editorial coverage of HoneyBee & Co. Please do not alter the logo. Usage guidelines are below.
Primary logo, vector
Download SVG
Primary logo, PNG
Download PNG
The Nistor family
Download imageFounder portrait
Download image
Product lifestyle, Discovery Trio
Download image
Acacia Honey, styled
Download imageHow to use our assets
Provided for editorial use. If your use falls outside this, just ask.
Please do
- Use the assets in editorial coverage of HoneyBee & Co.
- Credit photography as "HoneyBee & Co." unless stated otherwise.
- Write the brand name as HoneyBee & Co., with the ampersand and the full stop.
- Keep clear space around the logo, at least the height of the bee.
- Link to honeybeeandco.uk where a link is appropriate.
Please do not
- Stretch, recolour, rotate, or add effects to the logo.
- Place the logo on a busy background where it loses contrast.
- Use the assets to imply endorsement of another product or brand.
- Write the name as "Honeybee and Co", "Honey Bee & Co", or "HoneyBee Co".
- Crop product photography so the label is misrepresented.
What we can talk about
Dragos is available for interview, expert comment, and contributed writing. These are the subjects we know well and can speak to with evidence.
Honey adulteration and traceability
The European Commission's 2023 Joint Research Centre report found a large share of honey imports tested at EU borders were suspected of adulteration. We can talk about what that means for shoppers and how traceability actually works.
What "raw" really means
Pasteurisation, ultra-filtration, and what they remove. Why crystallisation is a sign of authenticity rather than a fault.
Pollinators and British bees
We publish an extensive library on British bee species and pollinator decline, and can comment on habitat, forage, and what actually helps.
A family trade turned brand
Six generations of Transylvanian beekeeping, a business degree in London, and what it takes for a micro-producer to reach Vogue.
Talk to us
We are a small team and we answer our own email. If you need an image, a quote, a sample, or a fact checked before you file, just ask.
Press and media
[email protected]Response within one working day. Mark urgent requests "DEADLINE" in the subject line.