Wildflower Honey on Subscription
Save 20% · Cancel Anytime
Our most complete honey, delivered on your schedule. Raw multi-floral Wildflower harvested from Transylvanian wild meadows at £8.79 per jar instead of £10.99. Same 20% saving at every frequency. Change, pause, or cancel anytime.
Choose your delivery frequency
Same 20% saving at every frequency. Change, pause, or cancel anytime from My Account. No tie-in, no minimum term.
Just want to try a single jar first? Buy one-time £10.99 →
- Free UK delivery on 3+ jar orders
- Change or cancel anytime
- Six generations family heritage
- Raw, never heated, never blended
Why subscribe to wildflower
The Honey Worth Putting on Autopilot
Of the six honeys in our range, Wildflower is the most layered in flavour and the most complete in pollen profile. Here is why it earns the subscription slot.
01
The whole-spectrum honey
Wildflower carries the broadest pollen, enzyme, and flavour profile of any of our honeys. Different blossom each visit means richer character and more complete nutrition. The household jar with the most layered taste.
02
Stocks rotate by season
Wildflower flavour shifts subtly between harvests as the meadow flora changes. Subscribers receive the freshest current batch first, before stock turns over.
03
Never run out
The one downside of raw single-origin honey is it actually gets used up. Subscription means the next jar is already on its way before the current one runs dry.
04
Predictable delivery
Three frequencies to match how fast your household actually gets through a jar. Switch between them at any time as your habits change.
05
20% off, forever
Single jar price is £10.99. Subscription price is £8.79 per jar at every frequency. The saving is automatic and permanent for as long as you subscribe.
06
Lock in today's price
Your 20% saving is calculated against the current retail price. If prices rise in future, subscribers keep the 20% discount against the original base.
How it works
Three Steps, Then It Runs Itself
Choose
Pick your frequency: monthly, every two months, or every three months. The 20% discount is the same for all three.
Receive
Your first jar arrives within 2 to 5 working days. Future jars ship automatically on your chosen schedule. Standard UK delivery, free on orders of 3+ jars.
Adjust
Pause, skip, change frequency, or cancel in My Account. No phone calls, no retention forms, no waiting.
Your savings, in pounds
How Much You Save Per Year
20% off sounds abstract. Here is what it actually means in your account at the end of the year.
Monthly
£26.40
saved per year
12 jars × £2.20 saved on every delivery, automatically, for as long as you subscribe.
Every 2 months Most Popular
£13.20
saved per year
6 jars × £2.20 saved on every delivery, automatically, for as long as you subscribe.
Every 3 months
£8.80
saved per year
4 jars × £2.20 saved on every delivery, automatically, for as long as you subscribe.
All three frequencies save the same 20% per jar. The total annual saving depends on how often you receive.
What you get
Five Benefits Reserved for Subscribers
20% off every delivery
Not a first-order promo. The 20% saving applies to every single delivery for the entire time you subscribe.
Never run out of Wildflower
Wildflower is the household all-rounder - tea, baking, marinades, kids. Most families finish a 280g jar within a month. Subscription means it is always in the cupboard.
Priority during limited harvests
Wildflower harvest depends on weather and bloom timing. When stock is tight, subscribers are served before one-time buyers.
Full flexibility in your account
Change frequency, skip a delivery, pause for a month, update your address, or cancel entirely. All self-service from My Account.
No tie-in, ever
No minimum term, no cancellation fee, no retention hoops. If Wildflower is not working out, you cancel and stop paying.
What you're actually getting
The Same Raw Wildflower. Same Jar. Same Standard.
Every jar in your subscription is the identical 280g jar of raw Transylvanian Wildflower that ships one-time at £10.99. Same single-origin meadow provenance, same cold extraction, same multi-floral botanical source, same moisture content. Subscription changes the price and the cadence. It does not change the honey.
For the full sensory breakdown, the species story, harvest detail, and complete natural properties, see the Wildflower Honey product page →
Origin & provenance
Where the Honey in Your Subscription Comes From
Every jar in your subscription is harvested from the Nistor family apiaries in Transylvania, Romania. Six generations of family beekeeping, single-origin harvests, one provenance that never changes from one delivery to the next.
Natural properties
What Raw Makes Possible
Two properties worth knowing about raw Wildflower. The full profile is on the product page.
Broad pollen spectrum
Multi-floral honeys carry the widest range of pollens of any honey type. Each batch contains traces from dozens of blossoms - hawthorn, clover, linden, dandelion, wildflower, wild herbs - which contribute to its distinctive layered aroma and complex flavour.
Raw, never heated
Raw honey retains glucose oxidase, the enzyme responsible for its natural antibacterial activity. This is destroyed by pasteurisation. All our Wildflower is cold-extracted and never heated above hive temperature.
See the full breakdown of Wildflower's natural properties →
For educational purposes only. Not medical advice. Raw honey is not recommended for children under 12 months. Consult your GP if you have a medical condition or are pregnant.
What sets it apart
Raw Wildflower vs Supermarket Wildflower
Most supermarket "blossom honey" is pasteurised, ultra-filtered, and blended from multiple countries. Raw, single-origin Transylvanian Wildflower is a different product entirely.
HoneyBee & Co. Raw Wildflower
- Never heated in processing. Cold-extracted to preserve enzymes, pollen, and antioxidants.
- Single-origin Transylvania. From the Nistor family apiaries. One harvest window, one provenance.
- Minimally filtered. Natural pollen stays in the jar, keeping origin verifiable.
- Fully traceable. Every jar carries a GS1 barcode and the harvest details on the label.
Typical supermarket blossom honey
- Pasteurised. Heated to 70 degrees or more, destroying enzymes and changing flavour.
- Blended. Multiple countries of origin combined into one anonymous jar.
- Ultra-filtered. Pollen removed, making origin impossible to verify by lab analysis.
- Often adulterated. Independent studies have found added sugar syrups in a significant share of imported honey.
Founder & continuity
A Subscription Is a Relationship, Not a Transaction
Dragos Nistor, Founder
Six-Generation Beekeeper · Guest Lecturer, University of Greenwich · LinkedIn Top Voice 2024
"When you subscribe, you become part of something my family has been doing for six generations. The same beekeepers. The same forests. The same standards, season after season. That's what a subscription really means: a relationship, not a transaction. We do not switch sources to hit a price point, and we do not dilute the product to scale volume."
Featured in Vogue's Summer Hot List across three consecutive editions in summer 2024. NHS 15% Discount available for all NHS staff. Every jar GS1-barcoded for full traceability from the hive to your table.
Not ready to subscribe?
Try a Stock-Up First
A one-off 3-jar bundle lets you test how fast you actually get through Wildflower, with no recurring commitment.
3x Wildflower Stock-Up
Three jars of Wildflower at one-time price. Useful for testing how fast you finish a jar before committing to a subscription, or for gifting.
Explore →Discovery Trio
Wildflower, Wildflower, and Heather in one set. Our three most popular honeys to discover the character of the range before picking a subscription.
Explore →4.9 Stars
53 Google Reviews
3x Vogue
Summer Hot List 2024
6 Generations
Nistor family heritage
SALSA
Certified British Supplier
SME Award
Most Eco-Friendly 2024
Subscription questions
How the Subscription Works
Answers to what customers ask most about Wildflower on subscription. For questions about the honey itself, see the Wildflower Honey product page.
How does the subscription work?
How do I cancel my subscription?
Can I pause or skip a delivery?
How do I change the delivery frequency?
When will I be charged?
Is free UK delivery included with my subscription?
Can I switch to a different honey on subscription?
Do NHS staff and Bluelight Card holders get extra discount on top of the 20%?
What happens if I am away during a delivery?
How is a subscription different from buying a 3-jar bundle?
Raw Wildflower. 20% off. Forever.
Pick your frequency above and your first jar is on its way. Change, pause, or cancel any time from your account.
Back to Subscribe ↑British hedgerow honey. The kitchen workhorse. Delivered automatically.
Our British Wildflower is the honey most of our customers reach for first. Multi-floral, golden, complex, and versatile enough to span breakfast to dinner. Gathered by trusted partner beekeepers across Yorkshire and the Midlands, then bottled raw. Subscribe and every jar arrives at 20% off, automatically, for as long as you want it.
Prefer to try it first? Try a single jar of British Wildflower Honey at £10.99 and upgrade to the subscription once you know it fits your kitchen routines.
Tasting notes
A Different Jar Every Season
Wildflower is multi-floral by nature. Colour, viscosity, and flavour shift slightly across batches as different flowers come into bloom. This is the opposite of blended supermarket honey, where consistency is engineered. Here, character is seasonal.
Flavour
Complex, floral
Layered with hedgerow florals and a subtle citrus edge. Changes gently with the seasons.
Aroma
Fresh meadow
Bright, hedgerow-sweet, with a fragrance that lifts when the jar opens.
Texture
Liquid to soft
Initially pourable. May soften or part-crystallise over months, a mark of authenticity.
Colour
Golden amber
Medium depth, warm amber. Varies by batch. Summer harvests tend lighter, late-summer darker.
About this honey
What Multi-Floral Actually Means
Wildflower honey, sometimes called multi-floral or polyfloral honey, is produced when honey bees forage across a diverse mix of wildflowers and hedgerow plants rather than focusing on a single bloom. British meadowland and hedgerow landscapes are particularly rich sources because of the range of plants that flower in sequence through spring and summer.
The result is honey with layered, shifting character that changes from one harvest to the next. A jar from May will taste slightly different to a jar from August. This is not a flaw, it is the honey's honest reflection of what the bees visited. Consistent, identical-tasting honey across every jar is usually a sign of industrial blending.
Because Wildflower captures the botanical character of its specific landscape, many people find it easier to tolerate during pollen-heavy times of year compared to imported honey. Read more in our guide to Wildflower honey and hayfever relief for a nuanced view of what local multi-floral honey can and cannot do for seasonal allergies.
Origin & provenance
From Yorkshire and the English Midlands
Our British Wildflower is sourced from trusted partner beekeepers working across Yorkshire and the Midlands. These are small apiaries set in farmland, hedgerow, and meadow country, far from major motorways and industrial agriculture. The bees forage freely on whatever is in bloom, producing genuinely multi-floral honey that reflects the specific landscape and weather of each harvest year.
Every jar is raw, cold-extracted, and bottled without blending or heat treatment. Our British supplier holds SALSA Certification, a nationally recognised food safety standard overseen by the Institute of Food Science and Technology. This means every jar meets rigorous safety and quality requirements that go beyond the minimum regulatory standard for honey sold in the UK.
Read more about our British supplier partnerships and the people behind your jar on our About Us page and in our customer reviews.
British
Yorkshire & Midlands apiaries
SALSA
Certified British supplier
Raw
Never heated above hive temperature
280g
Per glass jar. Eco-conscious packaging.
Why subscribe to wildflower
Why Wildflower Earns Its Place on Subscription
The kitchen workhorse. Here is why households that use honey daily keep coming back to this one.
1
The versatile jar
Breakfast drizzle, cheese-board drizzle, marinade base, salad dressing base. Wildflower works across more uses than any other honey in our range.
2
Genuinely British
Not "bottled in Britain, sourced globally." Every jar is harvested from UK apiaries, bottled by a SALSA-certified British supplier.
3
Changes with the seasons
Each batch reflects its harvest year. Subscribers get to taste British botanical shifts over time, rather than the same flat blend jar after jar.
4
Local multi-floral pollen
Many hayfever sufferers find local, multi-floral raw honey more tolerable than imported alternatives. Year-round supply means no gap in spring.
5
Save 20% vs single jars
Subscription price is £8.79 per jar versus £10.99 one-time. Applied automatically to every delivery for as long as you subscribe.
6
Three flexible frequencies
Monthly, every two months, or every three months. Switch between them anytime from My Account. Same 20% saving at every frequency.
Natural properties
The Properties of Raw British Wildflower Honey
Raw Wildflower retains its full natural composition because it is never heated above hive temperature. The properties below are present only in raw, unprocessed honey.
Natural antioxidants
Wildflower contains flavonoids and polyphenols from its diverse floral sources, generally in higher concentrations than lighter monofloral honeys. Antioxidant concentration tends to correlate with darker colour, and Wildflower's amber depth reflects this.
Antibacterial activity
Like all raw honey, Wildflower contains hydrogen-peroxide-producing enzymes (glucose oxidase) that give it natural antibacterial properties. These enzymes are present only in raw honey and are destroyed by pasteurisation and high-temperature processing.
Multi-floral pollen profile
Because Wildflower captures the pollen of many different flowers, its micronutrient and pollen profile is more varied than single-source honeys. Some people find this diversity easier to tolerate, particularly during pollen-heavy months.
Soothing for sore throats
Wildflower is traditionally used to soothe sore throats and mild coughs. Its coating texture and natural antibacterial compounds make it effective when stirred into warm (not boiling) water or tea. The NHS recognises honey as a natural soothing agent for adult cough symptoms.
The information above is for educational purposes only and does not constitute medical advice. Raw honey is not recommended for children under 12 months due to the rare risk of infant botulism. If you have a medical condition or are pregnant, consult your GP before making dietary changes.
How to use it
Eight Ways to Use Wildflower Every Day
Breakfast, lunch, dinner. The honey that finds a role at every meal.
Over Greek yoghurt
Plain Greek yoghurt with fresh berries, granola, and a drizzle of Wildflower. The complex-tasting honey makes plain yoghurt taste like dessert.
With aged British cheese
Mature cheddar, Stilton, aged Lincolnshire Poacher. British honey with British cheese. A 10-second cheese-board upgrade.
In marinades and glazes
Whisk with mustard, cider vinegar, and thyme. Brush over chicken, pork, or roasted root vegetables in the last ten minutes of cooking.
In porridge and overnight oats
Stir into cooked porridge or overnight oats. Wildflower's complexity adds more flavour depth than any refined sugar or syrup.
In hot water with lemon
A traditional British home remedy for sore throats and winter colds. Warm water, fresh lemon, a teaspoon of Wildflower. Soothing and gentle.
On warm scones and crumpets
The classic British tea-time pairing. Warm scones with cream and a drizzle of Wildflower. Crumpets with butter and honey. The proper way.
In salad dressings
Whisk with olive oil, red wine vinegar, and Dijon. Wildflower's depth gives the dressing more body than a neutral honey would.
In chamomile or herbal tea
A spoonful in herbal tea adds depth and floral sweetness without overpowering. Stir once the tea has cooled slightly to preserve the enzymes.
What sets it apart
British Raw Wildflower vs Supermarket Honey
Most "British-sounding" honey on supermarket shelves is actually bottled in Britain but blended from overseas. Genuinely British honey from UK apiaries is rarer and worth knowing.
HoneyBee & Co. British Wildflower
- Genuinely British. Harvested in Yorkshire and the Midlands, not blended with imports.
- Never heated. Cold-extracted to preserve enzymes, pollen, and antioxidants.
- Minimally filtered. Natural pollen stays in the jar, keeping origin verifiable.
- SALSA-certified British supplier. Full food safety audit, full traceability.
Typical supermarket honey
- Origin obscured. "Blend of EU and non-EU honeys" printed in small type on the back label.
- Pasteurised. Heated to 70 degrees or more, destroying natural enzymes.
- Ultra-filtered. Pollen removed, making origin impossible to verify.
- Often adulterated. Independent studies have found added sugar syrups in a significant share of imported honey.
Related sets
Stock Up or Go Broader
Alternatives to a recurring single-variety subscription, including bulk Wildflower and curated sets featuring Wildflower.
3x Wildflower Stock-Up
Three jars of Wildflower for one-time purchase. Save 5% vs single jars. Perfect for testing your usage rate before committing to a subscription.
Explore →British Honey Bundle
Wildflower, Heather, and Soft Set. Three raw British honeys from the Yorkshire Moors and English Midlands. All under one label.
Explore →Full Collection Bundle
All six of our single-origin honeys in one set. Over 1.6kg. A tasting library or a memorable gift.
Explore →4.9 Stars
53 Google Reviews
3x Vogue
Summer Hot List
SALSA
Certified British Supplier
British
Yorkshire & Midlands
SME Award
Most Eco-Friendly 2024
Common questions
Frequently Asked
What is Wildflower honey and where does it come from?
Is this the same honey available to buy one-time?
Why does my Wildflower look different between jars?
Can Wildflower honey help with hayfever?
Is Wildflower honey safe for children?
How do I change or cancel my subscription?
Can I switch between delivery frequencies?
Is free delivery included with the subscription?
Should I stock up or subscribe?
How should I store raw Wildflower honey?
What makes your Wildflower different from supermarket honey?
Do NHS staff get additional discount on top of the subscription?
Raw British Wildflower, 20% off, forever.
Pick your frequency above and your first jar is on the way. Change, pause, or cancel any time from your account.
Back to Subscribe ↑