Three Jars of Our Toast Favourite
Stock Up and Save
Creamy, smooth, and effortlessly spreadable. Soft Set is the toast favourite that rarely lasts a fortnight in our customers' homes. Stock up with three 280g jars from British Midlands beekeepers. Naturally crystallised, never artificially modified, never heated.
- Raw, unfiltered, never heated
- Naturally controlled crystallisation
- British supplier holds SALSA Certification
- Free UK delivery, 2 to 5 working days
About this honey
What Makes Our Soft Set Special
Naturally crystallised through a controlled process, then bottled raw.
Product images are indicative. Natural raw honey varies in colour and texture by batch and season - that variation is the signature of authentic single-origin honey.
How to enjoy
Six Ways to Use Soft Set Every Day
The breakfast favourite. Here is where it earns its place.
On toast and crumpets
Spreads like butter straight from the jar. No dripping, no mess. The classic British breakfast honey for sourdough, crumpets, and warm croissants.
On warm bagels and brioche
Soft Set's mild buttery character is perfect on richer breads. Spread thickly on a fresh bagel or warm brioche.
Stirred into Greek yoghurt
Spoonable creamy texture mixes evenly through thick yoghurt. Top with fresh berries, granola, and a sprinkle of chia seeds.
On warm scones
Forget jam. Split a warm scone, spread Soft Set generously inside. Add clotted cream if you must.
In honey butter for corn
Beat softened butter with Soft Set and a pinch of salt. Spread on corn on the cob, sweet potato, or fresh dinner rolls.
In a peanut butter and honey sandwich
PB and honey on whole grain bread. The grown-up lunchbox classic. Soft Set spreads evenly without tearing the bread.
Why stock up
Why Three Jars of Soft Set?
The honey families burn through fastest. Stock up before someone else takes the last jar.
1
It Disappears
Soft Set is the breakfast favourite. Children love it. Adults eat it absent-mindedly. A single 280g jar rarely lasts a fortnight in a family home.
2
Naturally Spreadable
The creamy texture comes from controlled crystallisation, not added dairy or thickeners. The flavour is the flavour of pure British wildflower honey, presented as a buttery spread.
3
Stays Spreadable
Unlike runny honeys that need warming, Soft Set is ready to use straight from the jar at room temperature. No mess, no waste, no waiting.
4
Free Delivery, 5% Off
Three jars qualifies for free UK delivery, and you save 5% on the trio. Buying three is meaningfully cheaper than three separate jars.
What Sets It Apart
Raw Honey vs Supermarket Honey
Not all honey is the same. Here is what sets ours apart.
HoneyBee & Co. Raw Honey
- Never heated. Cold-extracted to preserve natural enzymes, pollen, and antioxidants.
- Never blended. Single-origin from one geographical location with full traceability.
- Minimal filtering. Natural pollen and beneficial compounds stay in the jar.
- Fully traceable. Every batch tracked from hive to jar. Our British honey supplier holds SALSA Certification.
Typical supermarket honey
- Pasteurised. Heated to 70 degrees or more, destroying natural enzymes.
- Blended. "Blend of EU and non-EU honeys" with zero traceability.
- Ultra-filtered. Pollen removed entirely, making origin impossible to verify.
- Often adulterated. Some imported honeys contain added sugar syrups.
Six Generations. Two Countries.
From our family to yours.
Our story begins in the forests and meadows of Transylvania, where the Nistor family has tended bees for six generations. Same hives, same flora, same craft - passed from grandfather to grandson, mother to daughter.
Founder Dragos Nistor brought that tradition to Britain and built it out from there - partnering with British beekeepers in Yorkshire and the English Midlands whose work meets the same exacting standards: raw, unblended, traceable, and ethical.
Whether the jar in your hand came from our family hives or from one of our British partners, the standard is the same: raw, unblended, traceable, and ethical.
As featured in Vogue's Summer Hot List across three consecutive editions in summer 2024. — Read our full story
Who it's for
The Stock-Up Pack Is For
Anyone with a toast habit and children who finish jars suspiciously fast.
Families with children.Soft Set on toast is the daily ritual that disappears entire jars.
Toast and crumpet fans.The proper British alternative to butter or jam.
Yoghurt eaters.Stirs evenly through Greek yoghurt without forming runny pools.
Buy British supporters.100% British honey from British Midlands beekeepers.
Home cooks.Adds buttery sweetness to baking, sauces, and warm dishes.
Those who run out regularly.Soft Set is the fastest-moving honey in many households.
4.9 Stars
53 Google Reviews
3x Vogue
Summer Hot List 2024
SALSA
Certified British Supplier
SME Award
Most Eco-Friendly 2024
15% NHS
Discount Available
“Absolutely love this product! It tastes amazing and I consume it on a daily basis! Would definitely recommend and order more!”
— Emily Laurenza, Google review
Read all reviews →Common Questions
Frequently Asked
Why is Soft Set already crystallised?
Will it get harder over time?
How long will three jars of Soft Set last?
Where exactly does this honey come from?
How does the saving compare to buying jars individually?
Is the supplier really SALSA certified?
What is the delivery time?
Can I subscribe to receive Soft Set regularly?
Never Run Out
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